I had posted a photo of our family taken over our recent vacation on my instagram. Honey Maid snacks liked the photo and commented on what a beautiful family I had. (This is not the part they got wrong.) I commented back of course with a big thank you. What adoring mom doesn’t want someone to complement her beautiful family? They proceeded to ask me if I knew about their latest mini documentary of their #NotBroken #Thisiswholesome campaign in which they were honoring blended/stepfamilies. I was directed to a link of this ad:
I have read the blogs and articles that have come out in reply to their ad and the opinions seem to be similar to mine. We all feel that the ad does not exemplify a realistic blended family. Here are some thoughts that I am glad for when I see this ad. I am really glad that the boy in the ad named, Isaac, has such a wonderful understanding biomom that embraces and encourages her son to call his stepmom “mom”. I am really glad that she also allows the dad to play a very important equal role in his upbringing. I am glad that she hasn’t lied, manipulated or forced his dad to go to court to beg for more time with Isaac especially at Christmas and during the summer. I’m glad that his dad and stepmom did not force him to call his stepmom “mom” and spank him or punish him when he did not. I’m glad that his dad, although religious, doesn’t try to take away precious child hood memories such as Santa Claus, the tooth fairy, and the Easter bunny. I’m glad that both families along with Isaac can sit around the camp fire singing Kum Ba Yah. No seriously, I really am glad!
In all honesty, I appreciate Honey Maid snacks at their attempt at bringing awareness to families like mine. With the statistics indicated that over 40% of families are blended that means that blended families are the new norm. Yet, rarely is any advertising directed at us and is little talked about in media. That is why I honestly applaud this attempt at shining light on this type of family dynamic which is still considered in main stream as taboo.I also applaud the fact that they included another major taboo in mainstream media and society today: Christianity/religion. Yes they did!
They included Isaac, his dad and step family saying grace to God. This part in the ad actually means more to me than the stepfamily subject. Not only are blended families/stepfamilies looked down upon but try being a Christian stepfamily. There are a lot of prejudices within the Christian community regarding divorce and remarriage. Don’t believe me? Try visiting the church that this lonely single mom and her young daughter tried out only to learn they don’t accept divorced people in the choir. Just ask the neighbor I got behind in the carpool line this morning. The one who was the first to invite us to church when we moved in and who is now the one that no longer speaks to us including my children because of our blended family issues.
I’ve always heard you should write what you know about and this is life as I know it. I find it somewhat sad that although I feel eternally blessed with these three beautiful children and my amazing husband, my content, my muse is derived from broken homes. Don’t mistake my words. We are a living example of what Divine healing and the gathering up of those broken pieces and diligently day in and day out molding them into a work of art. But the nights laying awake worrying about how we can make this situation or that situation work or how are we going to attend this event for one child in one school and a basketball game with another child in another school and still represent family are not on display for all to see. Honey Maid tried. They tackled issues that are considered taboo to speak of. They boldly went where no snack has gone before! The problem is that in there advertising think tank, their executives lost a little reality.